As the sister brand to Chills, BaeBae was designed to complement the existing identity while establishing its own unique presence. Focusing on baby formula products, I developed branding that tied closely with Chills through a consistent style, but introduced a softer colour palette featuring dusky blue and cream tones. This created a gentle, nurturing feel appropriate for the category while maintaining brand cohesion. The work included logo adaptation, packaging design, and visual assets that ensured both brands felt connected yet distinct.