For this exciting upcoming ice cream brand, I delivered a complete creative package covering product design, full branding, and website development. The branding process involved creating a playful yet sophisticated visual identity that could stand out in a competitive market, from logo design to colour palette, typography, and brand tone of voice. For product design, I developed eye-catching and memorable packaging concepts that reflected the brand’s fresh, indulgent personality while ensuring practical functionality for retail. The website was built to extend the brand’s personality into the digital space, combining vibrant visuals with a clean, user-friendly layout to engage customers and showcase the product range effectively.